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Established in Germany in 1992 and in 2009 expanded to the United States and Italy
Sponsors many athletes that rank in different levels including the ProTour level
"By Pros for Pros" — that's the motto of FOCUS Bikes, a manufacturer of sport and racing bicycles for
recreational riders to professional racers.
The motto is a perfect fit being that the company was founded by cyclocross (cross-country
bicycle racing) world champion, Mike Kluge in 1992 and many of the current developers, designers and engineers are experts in professional bike racing.
ACCTivate! customer, FOCUS Bikes is an international brand with its manufacturing facilities based in Germany. In 2009, FOCUS established subsidiaries in the
United States and Italy. The United States office is located in Carlsbad, California and is the only office in North America.
In Carlsbad, the company handles distribution using ACCTivate! Inventory Management and Distribution
Software.
FOCUS sponsors several athletes from the elite pro level to the junior level in road cycling, mountain marathon racing, triathlons and cyclocross. The athletes they sponsor don't just ride FOCUS brand bikes, but they help in the research and development of the FOCUS product line through their feedback.
FOCUS' sponsorships include several well-known names in the cycling world, including Team Milram and Team Jelly Belly.
Team Milram, the only German ProTour team sponsored by FOCUS in the 2010 season, participated in the Tour de France 2010. A step below the
ProTour level, Team Jelly Belly is a continental professional team and the first U.S. team to be sponsored by FOCUS.
Read about FOCUS Bikes as an ACCTivate! user.
Visit the FOCUS Bikes website
for more information about the company and their products.
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