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Falcon
Industries - Customer Case Study
In the world of tractor parts, Falcon Industries of Glasgow, Kentucky
(www.tractorpartsinc.com) is
a leader and innovator in an otherwise common industry of parts,
sealants and logos.
Falcon
has been in business for three years and is actually two businesses in
one.
Falcon Industries is the retail and web arm of the company
while Highlander Ag Supply serves
customers at the wholesale level.
Both companies currently ship between 400-500 packages each
week.
They purchase and resell tractor parts from both domestic
and foreign vendors for a wide variety of tractor makes and
models.
Without
question, the nature of this business is very inventory intensive and
poses several inventory, order entry and stocking problems, especially
when one part can be sold under several different part numbers.
Jamey Wells, owner of both companies,
began looking for distribution and inventory management software right
after the company was founded.
His first choice was not ACCTivate!,
but rather a mid-level standalone system that cost over $20,000. According to Wells, the system was a
nightmare and it only lasted about six months.
"We scraped
that $20,000 package to start using ACCTivate!. ACCTivate! does
far more and costs under half the price,"
Wells said.
Wells
bought ACCTivate! and went live in early 2005
and is thrilled with the benefits that he receives from the
system.
Among
these is a solution to one of his biggest problems, stocking one part
and selling it by several different part numbers.
"Allowing 1-to-1 kit numbers has
helped us a lot! We stock a part
that can fit on a John Deere, Ford or Massee
tractor and they all use different part numbers. ACCTivate! lets
us sell the part using the part number that the customer knows. We then pull and ship according to our
stocking number while printing an invoice that shows the
customer the part number they ordered."
In
addition to this, Falcon's online web-store typically generates 50-60
orders per day. These orders are
imported into ACCTivate! using the Shopping Cart Interface
module.
Wells
noted, "The website orders are
pulled from the website every morning in a matter of minutes. On Monday, the entire weekend's worth
of orders is brought right into ACCTivate! with
no problems."
Wells
also noticed a dramatic increase in overall
customer service satisfaction due to organization brought
by ACCTivate!.
"We have thousands of customers, and
ACCTivate! helps us keep up with them because
everything is kept in one system.
We know what's going on when someone has an issue."
Wells
handles many aspects of the business; from IT services to shipping
orders to answering the phone. With all these responsibilities,
ACCTivate! has given him a strong helping hand
in the daily management of his business.
"I don't see how any
company that has any inventory couldn't benefit from this software," Wells said.
Falcon
and Highlander have seen tremendous revenue growth since they began
using ACCTivate!. Two years ago sales were roughly $350,000,
now they see over $1,000,000 per year and anticipate further
growth. Plus, they did this
without expanding their staff.
"ACCTivate! is constantly looking for ways to improve their
software and they listen to customers. Customers can submit software
enhancement requests on the website for crying out loud! Most software companies don't have
that," Wells
said.
ACCTivate!
has clearly contributed to the success of Highlander Ag Supply and Falcon Industries. They look to continued success
with ACCTivate! as they move forward.
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