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Performance
Racing Warehouse –
Customer Case Study
Racing towards the future
Performance
Racing Warehouse (www.prwonlinestore.com)
(PRW) of Placentia,
CA is a manufacturer and
wholesaler of high performance engine components.
 They opened for business
in 2004 with lofty goals and great expectations for their
products. They knew they were in
the right place at the right time, but they still needed to pull it all
together to make an organized, efficient and successful business.
After
investigating the business management software market, PRW made the
decision to purchase ACCTivate! in late 2005
and after installation and training they went live with the software in
January.
Schean Barrett, director of Marketing for PRW, says that
implementing ACCTivate! was one of the best
business decisions they have made and using the system will be a key to
the future growth and profitability of the company.
Schean said, "Our
general revenue for 2006 will be just under $2 million. Next year we'll triple that
number. Our goal for 2008 is $10
million. Without ACCTivate! this would have been impossible."
 The reason for this is
clear. PRW's
business is very inventory intensive.
Before ACCTivate!, they never really
knew what their inventory levels were.
Now, they not only have a full picture of what is on hand,
available to ship and what is on order but they also have the ability
to store product specs in the system for easy retrieval, a dramatic timesaving
feature for them.
Schean added, "We
have 30 different variations for some products and each spec is a
little different. It's much
easier to keep all of the information in one system. When a customer calls in to get those
specs, it's all right there at our fingertips in ACCTivate!. It's
easy."
 PRW's inventory needs didn't
end with product variations and the need for easy spec retrieval. Like other companies, they found that
they had a difficult time knowing what they had in stock and what was
already scheduled to ship from that.
Prior to ACCTivate!, this was all done
manually and was slow, difficult and inaccurate.
"ACCTivate! has given us the ability to effectively manage large
collections of SKUs. It lets us
know what we have in stock at any one time and gives us the ability to
forecast our customer's needs."
Schean and the crew at PRW knew that moving their
business forward to the next level required investing in the right
tools to help their business grow.
Since implementing ACCTivate! they now
have a much better control of their business and feel confident that
they can forecast a strong future.
In
addition to maintaining inventory, PRW now has a tighter grip on other
aspects of their business from ACCTivate!.
"ACCTivate! is the main source of information internally
regarding anything that's going on with a customer account."
Like
all businesses, they realize that their customers are their
lifeblood. ACCTivate! gives them the ability to have any customer service
representative speak with any customer and have all the necessary
information at hand. The result
is a complete management system for the entire business.
Schean concluded, "We
couldn't have done it without ACCTivate!. We had some little $20 software
program that was running on our CSR's computers. Inventory was maintained with paper
and pencil. ACCTivate! brings it all together into one system and gives us
the information we need when we need it."
As
PRW continues to drive forward, they know that ACCTivate! will help fuel their journey to help them reach
their business goals.
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