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Bird Watcher's Digest

Publishing company & product distributor

Quote from publishing and product distribution ACCTivate! user
With ACCTivate!, we know our inventory and we have control of it. We are
able to predict future demand accurately, so that we don't overstock or under
stock our inventory. That's a huge plus for any inventory-based business — not
only does that maintain satisfied customers, but it maximizes our profitability
as well.

Ann Kerenyi, Controller
Publishing company and product distributor quote
ACCTivate! results

Company Snapshot
A family owned and operated publishing company & product distributor, specializing in birds and bird-watching that was founded in 1978 and has grown to be known worldwide.

Key Benefits
Real-time reporting enables effective management of the product, purchasing & sales side of the business

User-friendly interface & real-time inventory visibility keeps inventory accurate & up-to-date

Inventory management solution helps predict future demand accurately & stop overstocking or under stocking of inventory

ACCTivate! was first released as an edition for CYMA Financial Accounting software in 2000. Bird Watcher's Digest was one of the first ACCTivate! users that implemented this edition of ACCTivate! during that year and continue to use it to this day to manage and control their inventory.

Bird Watcher's Digest (BWD) is a family owned and operated publishing company that was founded in 1978 and made a name for themselves through their popular magazine, Bird Watcher's Digest. After so many years they have established themselves as experts in the bird watching community and have greatly expanded their product offerings.

Beginning with just their magazine and later a subscription-based newsletter, they added merchandise into the mix, which they maintain using ACCTivate!'s powerful inventory management functionality, as well as other core solutions, such as warehousing, purchasing and sales order management.

ACCTivate! takes care of all BWD's inventory needs — inventory forecasting; inventory and warehouse transaction management, including receiving, issues and adjustments; physical counts; and a variety of reporting.

"ACCTivate! is more robust than the prior system we used for inventory, especially in terms of the reporting capabilities. We are able to get real-time information with reports for the product, purchasing and sales side of our business," Andy Thompson, Publisher said.

The user-friendly interface and real-time inventory visibility in ACCTivate! has enabled BWD to easily keep inventory accurate and up-to-date, even as they have gained more products throughout the years and demand for products has increased.

"With ACCTivate!, we know our inventory and we have control of it. We are able to predict future demand accurately, so that we don't overstock or under stock our inventory. That's a huge plus for any inventory-based business — not only does that maintain satisfied customers, but it maximizes our profitability as well," Ann Kerenyi, Controller said.

Since 2000, ACCTivate! has helped Bird Watcher's Digest manage and control the right inventory at the least investment for their business.

For more information on Bird Watcher's Digest read their Customer Spotlight.






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