Take control of your inventory and distribution
with the complete business management system
for QuickBooks® users.

For over two decades, Alterity, Inc. has been a leading supplier of business software solutions for small and medium-sized businesses. In 2003, Alterity brought the award-winning ACCTivate! for QuickBooks to market and has helped companies across America solve their inventory and distribution needs, while also delivering a complete business management system.

Alterity is dedicated to delivering tools for growing companies to manage their businesses more effectively and improve productivity and profitability. The team's depth of business, technology and accounting knowledge provides a level of real world experience that enables relevant and innovative development delivered in a high-quality and consistent environment. Headquartered in Arlington, TX, Alterity, Inc. is a privately-held corporation.

Ron Souder, President & CEO, founded Alterity in 1985 and under his leadership, Alterity has experienced significant growth and developed numerous software products for small and medium-sized businesses around the globe. With over 30 years experience in developing software products, Ron leads the Alterity team with both vision and a deep understanding of the practical needs of growing businesses. Prior to forming Alterity, Ron served as president of two software companies, architected the first internationally distributed small business management software and has extensive technology and business management experience. Ron majored in Industrial Management and Accounting at the University of Texas.

Ken Parker, Sr. Vice President, Sales & Marketing, joined Alterity in 2001. Ken has extensive leadership experience in the enterprise software and technology industry having held executive positions at leading technology companies, including IBM. Prior to joining Alterity, Ken led several successful software companies and has extensive domestic and international sales and marketing experience. In his current role, Ken is responsible for Alterity's sales and marketing activities as well as driving the company's growth and business development activities. Ken holds a BS in Engineering from West Point Academy.

Bud Whitney, Secretary, provides leadership and insight to the Alterity team derived from over 35 years in the technology industry. Prior to joining Alterity, Bud served in leadership roles at IBM, Fujitsu, and Texas Instruments, and as principal in an information systems development firm.